At the age of 19, the founder harbored entrepreneurial dreams. Despite growing up in modest circumstances, he resolutely quit his job at 32 to launch his own brand.

In pursuing uniqueness, he not only dedicated himself to enhancing the quality and craftsmanship of wooden watches but also prioritized environmental protection and social impact, striving to make a positive contribution to society.

The founder's vision is to inspire more young people to pursue their dreams through his self-made brand and rags-to-riches journey, collectively fostering societal prosperity. He is also passionate about supporting underprivileged groups and stray animals, hoping to make the world a better place by helping those in need while realizing his own aspirations.